While Freelancing at Buck we celebration of the NFL’s 100th season, we collaborated with our pals at Momentum to deliver the speed and power of Verizon’s 5G network to fans around the league. We created a multi-player game with real time tracking on a super-sized throne for 10 select teams, bringing our complete toolkit to the project and utilizing everything from our UX crew to cel animation and 3D, to code.
A unique throne and AR experience was built for each stadium we activated in. Users could affect the different team elements on each of the thrones and record a segment of their gameplay that was downloadable to be shared however the user would like.
UI / UX
An intuitive user interface was created to allow users could quickly pick up the experience and explore and share their experiences. This allowed for quick engagement that would not interfere with watching the football game.