From November 2017 to March 2018, I worked with Facebook's very talented internal creative studio in Menlo Park, CA on the design system for the 2018 F8 Developer conference . This included the Registration website, event app, Keynote Stage transition, and all the animated branding found throughout the event space.
Unlike previous years, Facebook wanted their brand identity to be in constant motion, as if it were a breathing organism. As the lead producer, I brought on Buck Studios as a collaborator to help us take our static design system and explore what it would be like if the system were in constant movement.
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